Japan Plant-Based Beverages Market Opportunity and Key Players Analysis 2021-2026 [ 2023 UPDATE Available – Forecast 2023-2030*]

The global plant-based beverages market has been experiencing remarkable growth, and the trend is expected to continue in Japan. According to a recent market research report, the global plant-based beverages market was valued at US$15.3 billion in 2019 and is projected to surpass US$34.8 billion by the end of 2026, registering a robust CAGR of 12.9% during the forecast period from 2021 to 2026.

Access Full Report: https://www.fairfieldmarketresearch.com/report/plant-based-beverages-market


The increasing demand for healthier alternatives to traditional beverages is a key driver behind the growth of the plant-based beverages market. Manufacturers across various sectors are incorporating plant-based beverages into their low-calorie food products, catering to the rising consumer preference for healthy foods containing plant-based ingredients. This trend has particularly gained traction in North America, Asia Pacific, and Europe. As the demand for health-focused foods and innovative beverage products continues to surge, the market for plant-based beverages is expected to thrive in these regions.

Non-dairy products, in particular, are witnessing a surge in popularity, which further boosts the sales of plant-based beverages. Protein, a prominent trend in the market, holds significant importance for those transitioning to plant-based or meat-free lifestyles. Consumers perceive non-dairy beverages as high in protein, with over 45% of US consumers choosing non-dairy milk for its nutritional benefits and more than 35% considering it a good source of protein. However, the ready-to-drink plant-based beverages category still has limited options with added protein, presenting a significant opportunity for manufacturers to tap into this "white space" in the global plant-based beverages market.

Despite the promising growth prospects, the plant-based beverages market faces challenges such as high manufacturing costs and the need for extensive research and development (R&D) investments. The complex manufacturing processes, varying regulations, and lack of stringent guidelines pose obstacles to mid-sized companies. Furthermore, substantial investments in R&D, including laboratories, research equipment, and skilled professionals, create barriers for manufacturers in achieving adequate returns on their initial investments.

In the competitive landscape of the global plant-based beverages market, North America is expected to lead, followed closely by Japan. Continuous product launches and the growing demand for healthy drinks are driving these regional markets. In Japan, changing lifestyles and busy schedules have led to unhealthy habits among consumers, resulting in various health-related issues such as inflammatory bowel diseases (IBD) and obesity. Consequently, the rising preference for healthy food options and increased health consciousness are anticipated to be the primary drivers for the plant-based beverages market in Japan.

Asia Pacific, including Japan, is poised to be the fastest-growing market for plant-based beverages, with a high projected compound annual growth rate (CAGR). Factors such as a growing population, increased spending on staple food, high demand for fast food, and rising disposable incomes contribute to the region's future growth potential.

The global plant-based beverages market is characterized by its diversity and competitiveness, with numerous local and international manufacturers operating worldwide. Several key players in the market include Califia Farms LP, Good Karma Foods, Inc., Danone SA, Ripple Foods, PBC, Koia, Harmless Harvest Inc, Pureharvest, and Blue Diamond Growers. To stay competitive, many market players are engaging in acquisitions and mergers with both small and large manufacturers in the plant-based beverages market.

As the demand for healthier and sustainable beverage options continues to rise, the plant-based beverages market in Japan is poised for significant growth. With a focus on innovation and meeting consumer needs, manufacturers are expected to capitalize on this opportunity and contribute to the flourishing market landscape.

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