Middle East AR Glasses Market Demand and Future Growth Opportunity 2021-2025

 The AR glasses market in the Middle East is projected to experience significant growth, reaching a value of US$883.4 million by 2025, according to a recent report. The market is expected to register a remarkable CAGR of 17.8% during the forecast period 2021-2025.

Augmented reality (AR) glasses, which integrate digital content with the real world, have gained substantial traction in the Middle East. Enterprises in various sectors, including manufacturing, healthcare, logistics, and government, have embraced AR glasses for enhanced operational efficiency and hands-free remote operations, especially during the COVID-19 pandemic.


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The outbreak of COVID-19 has played a key role in driving the adoption of AR glasses in the Middle East. Businesses across the region have increasingly sought advanced and digital technologies with robust networks to overcome the challenges posed by the pandemic. AR glasses have proven to be valuable tools for law enforcement agencies in identifying individuals with high body temperature in public spaces, as well as aiding collaboration with remote experts in manufacturing and healthcare industries.

However, the consumer AR glasses segment in the Middle East has witnessed a slight decline in demand due to reduced consumer spending during the global recession caused by the pandemic. Additionally, the cancellation of sporting events, which often drove the demand for AR glasses in sports applications, has contributed to this decline.

The enterprise AR glasses segment dominates the Middle Eastern market, accounting for over 90% of the market share in 2020. Large enterprises are increasingly investing in AR glasses, creating significant opportunities for market growth. Notably, Google Inc. holds a dominant position in the enterprise AR glasses market, while Seiko Epson spearheads the consumer AR glasses segment.

The manufacturing industry is the leading revenue contributor to the AR glasses market in the Middle East, with the healthcare sector emerging as a lucrative market for AR glasses vendors. AR glasses are being utilized by healthcare professionals for training, education, and telehealth services. Surgeons, for example, use AR glasses to access relevant surgical information during procedures, while telehealth services benefit from devices such as Vuzix's M400 AR glasses.

The Middle East is poised to exhibit substantial growth in the AR glasses market, with North America currently leading the way. However, Asia Pacific, especially China, is expected to experience the fastest growth rate during the forecast period. China, being a prominent manufacturing hub for technology products, has established its dominance in the AR glasses market. India is also anticipated to offer new opportunities for consumer AR glasses manufacturers, driven by increased consumer spending on wearable devices.

The competitive landscape of the AR glasses market is primarily dominated by established vendors such as Google, Seiko Epson, Rokid, and Vuzix. These companies account for more than 75% of the market share, with Google holding over 50% of the enterprise market in terms of revenue. Emerging brands like Vuzix, with support from Intel and partnerships with industry leaders, are actively promoting the use of AR glasses in enterprises.

The consumer AR glasses market is currently led by Seiko Epson, Everysight, DigiLens, and Solos Wearables. However, the market is expected to witness rapid growth as major technology companies, including Apple, Facebook, and Reliance Jio, plan to enter the consumer market within the next few years. Expansion strategies, such as acquisitions of smaller companies specializing in augmented reality components, are also being pursued by these industry giants.

With the rising demand for AR glasses in the Middle East, the market is poised for significant growth, fueled by the increasing adoption of advanced technologies by enterprises and the integration of AR glasses into various industries.

 

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