Global Gluten-Free Bakery Products Market Analysis: Trends, Drivers, and Opportunities

The global gluten-free bakery products market is set to reach a valuation of US$5,830.8 million by 2026, exhibiting a remarkable CAGR of 11.9% during the forecast period of 2021 to 2026. The increasing popularity of the "free from" food trend, driven by consumers' growing preference for wellness diets, is fueling the demand for gluten-free bakery products worldwide. Notably, research indicates that there are approximately 160 ingredients to which people can be allergic, with lactose, gluten, fish, nuts, and eggs being the most commonly observed allergens due to their widespread use in global cuisine.

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Gluten, a naturally occurring protein found primarily in wheat, can trigger allergic reactions and lead to celiac disease. The prevalence of gluten intolerance has been rising significantly, as wheat consumption remains ubiquitous across various cuisines. In the United States alone, about 20 million people suffer from gluten sensitivity, while in the UK, approximately 1% of the population has been diagnosed with coeliac disease. Moreover, 13% of the UK population needs to avoid gluten in their diet to enhance their quality of life. As consumers become more health-conscious and strive to make dietary changes, the shift towards gluten-free products is expected to drive the global demand for gluten-free bakery items.

Certified gluten-free bakery products are gaining substantial consumer confidence, thanks to improved education and engagement surrounding healthier food choices. Transparent ingredient declarations and product origins have become increasingly important to consumers, leading to a preference for products that are certified gluten-free. Standardized labeling and authorized certifications, which ensure product authenticity, play a crucial role in building trust among consumers. This newfound consumer confidence is proving to be a significant selling point for those seeking gluten-free alternatives in their existing diets.

Regulatory bodies such as the US Food and Drug Administration (FDA), the Association of European Coeliac Societies, NSF International, the National Celiac Association (NCA), and the Gluten-Free Certification Organization (GFCO) certify the quality of gluten-free foods. According to the GFCO, between January 2020 and April 2020, they certified 273 products from 23 different brands in the United States alone. The assurance provided by these reputable organizations through certified gluten-free products instills confidence in consumers, empowering them to make well-informed purchasing decisions.

Among various gluten-free bakery products, biscuits and cookies remain the favorites among consumers, experiencing high demand. According to Fairfield Market Research, the gluten-free bread segment is expected to hold the largest value share during the forecast period, especially in Europe, where bread is an essential food item. Additionally, increased penetration of gluten-free bread on retail shelves will drive the growth of this segment. However, the biscuits and cookies segment is projected to exhibit a relatively high compound annual growth rate (CAGR), with an incremental opportunity of US$840.6 million by 2026. The rising demand for convenient snacking options at home and while traveling is expected to drive the demand for biscuits and cookies during the forecast period.

Online sales channels are anticipated to witness the highest value growth compared to supermarkets/hypermarkets and convenience stores. Analysts predict a value CAGR of 14% for the online segment throughout the forecast period. The COVID-19 pandemic has triggered a significant shift in consumer shopping behavior towards online platforms, eliminating the need to visit physical stores. The convenience of shopping through social media platforms, faster payment options, and access to verified product information are factors expected to propel the online segment in the global gluten-free bakery products market.

Europe is projected to hold the largest value share in the global gluten-free bakery products market, led by the UK, which has a considerable number of gluten-intolerant individuals. Retailers such as TESCO and ALDI have recognized this demand and dedicated sections to gluten-free bakery products, even selling their own branded gluten-free items. Moreover, the region boasts a millennial population willing to pay a premium for health products, further driving the demand for gluten-free bakery products. North America is expected to exhibit the highest CAGR during the forecast period, fueled by the increasing number of baby boomers opting for healthy products to reduce healthcare expenses, coupled with the rising prevalence of celiac disease.

Prominent players in the global gluten-free bakery products market include Pladis Global, Conagra, Inc., Rudi’s Bakery, NAIRN'S OATCAKES LIMITED, Barilla Group, Mondelez International, Dr. Schär AG / SPA, Associated British Foods plc, Kinnikinnick Foods Inc., and ALDI. These companies are actively responding to the growing demand for gluten-free options, offering a wide range of certified gluten-free bakery products to cater to the evolving dietary preferences of consumers.

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